BRANDING ARGAN-OIL-INFUSED BEAUTY
COMPETENCIES: INSIGHT GATHERING | PROJECT SCOPING | BRAND and PRODUCT NAMING | BRANDING | LOGO AND LOGOTYPE DESIGN | CONTENT DEVELOPMENT and WRITING | PACKAGING DESIGN | PACKAGING SYSTEM DEVELOPMENT | 3D PRODUCT RENDERING | TRADESHOW GRAPHICS DESIGN | WEB DESIGN | IDENTITY STANDARDS DEVELOPMENT | PROJECT MANAGEMENT | PRODUCTION SUPERVISION
Beauty Nut is a new cosmetics company that uses 100% USDA-certified-organic argan oil in every product. The oil is purchased directly from local producers, and the company donates 10% of profits back to the local community.
Recently launched in North America, Colourphill worked closely with Beauty Nut’s executive team to develop the brand for its initial launch. We were asked to name the company and products, to design “exceptionally beautiful packaging that delights visually and reflects the quality of the superior product within” for 30 hair, skin and pure-oil products. For the launch at an international tradeshow conference, we produced tradeshow graphics, sample product packaging, a “look book” for buyers, and an e-commerce website. In addition, we developed a mini-identity manual for the internal and social media Beauty Nut teams. All work was completed within a 6-month timeframe.