STRENGTHENING OUTREACH THROUGH BRAND EXPANSION
OUT ON BAY STREET (OOBS)
COMPETENCIES: PROJECT SCOPING | BUSINESS ANALYSIS | USER AND MARKET RESEARCH | BRANDING | PRINT AND DIGITAL DESIGN | IDENTITY STANDARDS DEVELOPMENT | PROJECT MANAGEMENT | BRAND MAINTENANCE
OOBS provides resources and opportunities for LGBTQA students, young professionals and pro-LGBTQA organizations across Canada. Looking to strengthen their outreach in local communities through the organization’s annual conference, OOBS approached Colourphill to brand a sponsorship package brochure to inform and attract conference sponsors, a conference brochure for participants, and a program for the “Leaders to Be Proud of Awards” gala.
We based the conference’s sub-brand on the OOBS logo – a well-recognized hexagon comprised of triangles in shades of blue – by developing a triangle/hexagonal base pattern and adding colours and photography that became a recurring and memorable theme all conference materials.