TOASTING NEWFOUNDLAND’S WINE-MAKING INDUSTRY
ICE AGE ESTATE WINE
COMPETENCIES: INSIGHT GATHERING | PROJECT SCOPING | CREATIVE BRIEF | USER AND MARKET RESEARCH | BRANDING | LOGO AND LOGOTYPE DESIGN | PACKAGING DESIGN | PACKAGING SYSTEM DEVELOPMENT | 3D PRODUCT RENDERING | PROJECT MANAGEMENT | PRODUCTION SUPERVISION
Ice Age Estate owns acreages of wild strawberries, blueberries and black currants, raspberries, and cranberries in the pristine wilderness of Newfoundland. Colourphill was asked to brand and label the winery’s products specifically for the French and other EU markets.
With Canadian wines and Canadiana very popular in Europe, we tailored the brand to be very Canadian, very “Newfoundland”. The name, Ice Age, nods toward Newfoundland’s unspoiled landscape. The Canadian flag and “Product of Canada” feature prominently on the front label. The five reds, two whites and an estate blend are differentiated by showing Newfoundland landscapes – with room to grow as the line expands.
